Essay Database
What is franchising? Benefits and cost of franchising to the franchsee and the franchisor.
Date Submitted: 09/10/2006 05:52:40
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1673 words)
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1673 words)
Introduction:
The purpose of this report is to discuss the concept of franchising. Franchising has evolved over the years and has become the most popular form of business ownership today (Baron & Shane, 2005). Therefore to understand the concepts of franchising this report will firstly provide the definitions of franchising and will also examine the types of franchising. Secondly, the report will discuss the benefits and drawbacks of franchising. The report will also provide examples …
Is this Essay helpful? Join now to read this particular paper
and access over 800,000 just like this GET BETTER GRADES
and access over 800,000 just like this GET BETTER GRADES
…Wesley Longman Limited.
Jewell, B.R. (1996). An integrated approach to Business Studies (3rd ed.). Addison Wesley Longman Limited.
Khan, M. (1991). Restaurant Franchising. New York: Van Nostrand Reinhold.
Hobson, R. (1998). From one business to another and another and another and....
Director, London: 51(2), 52.
Hollander, R. (2005). From Single Operators to Multi-Unit Owners: Helping Franchisees Make the Leap. Franchising World, Washington: 37(5), 51.
Saleh, S., & Kleiner, B. (2005). Effective Franchise Management. Management Research News, Patrington: 28(2/3), 74.
<Tab/>
Need a custom written paper? Let our professional writers save your time.
Need an original paper?
