What is SWOT analysis.

SWOT Analysis. SWOT analysis summarizes the key issues from an analysis of the business environment and the strategic capability of an organization. The main objectives of conducting SWOT analysis is to identify the extent to which the current strategy of an organization and its more specific strength and weaknesses are relevant to, and capable of, dealing with the changes taking place in the business environment. It also uses to assess whether there are opportunities to …

…of cheaper raw materials. Threats Threats are an environment situation that offers significant prospects for undermining an organization's competitive situation. No organization is exceptional to threats. These could be internal, such as falling productivity. Or they could be external, such as lower priced international competition. A threat could be: * Competitors developing new products or services. * Extra competitors in the main market area. * High bargaining power of suppliers. * Taxation is introduced on the products or services