Using Perceptual Maps in Marketing Simulation: Thorr Motorcycles - MKT / 421 - UOP

THORR Motorcycles is a billion dollar company that manufactures motorcycles and also sells clothing products and other consumer items. They sell more than 200,000 units per year and shows continuous growth. They offer services including rider training, motorcycle rentals, dealer training and dealer software packages. The company is known for their high brand image in the market. The purpose of this simulation was to focus on three main objectives. The first objective was to choose the …

…cushion for contingency. The decisions that were made showed the company making money and not having to sacrifice the product or services offered. This move in fact, gained new services and focused on attracting a younger crowd. All of this data and research was vital for the company and ended up creating a successful marketing plan. References: University of Phoenix, (2005) Simulation, Using Perceptual Maps in Marketing, retrieved on January 3, 2006 at www.mycampus.phoenix.edu/UBAMsims