Using Bolman and Deal's four frames of analysis, elaborate on the organizational change process in Intel

Frames are both windows on the world and lenses that bring the world into focus. Frames filter out some things while allowing others to pass through easily. Frames help us order experience and decide what to do. Every manager, consultant, or policymaker relies on a personal frame or image to gather information, make judgments, and determine how best to get things done. Bolman and Deal's four frames to analysis: Structure The structural frame emphasizes goals, …

…add the company pressure. Meantime he gives up famous Pentium brand and change the company logo which have deep affect in the customers. Maybe this change will destroy the company. Changing the strategy and technology, someone said: "Intel's position with that of American auto makers, scrambling to find innovation even as consumers flock to Japanese rivals. People are smart enough to pick quality when given a choice, and calling something a platform doesn't guarantee quality."