Unilever in Brazil

This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil : The North East and the South East . Major differences exist between these two regions in terms of wealth, culture and needs that influence the performances and sales of Unilever detergent brands available in the Brazilian market. We will explain in a little introduction Unilever the company, its competitor and its performances in the detergent …

…gives them 17.5% of margin In our specific case, Unilever should invest more in terms of Promotional cost but without increasing its Whole sale price 1.7$ is a very strategic price we must never decrease or increase. == Unilever should cover the additional amount of promotional expenses Knowing that this operation is limited in time (One year strategy) it should not consist a problem for Unilever, especially that the results on a long term are extremely favorable.