Essay Database
Toyota's European Strategy and Brand Reposition
Date Submitted: 09/10/2006 05:59:28
Category: / Business & Economy / Management
Length: 11 pages (3092 words)
Category: / Business & Economy / Management
Length: 11 pages (3092 words)
Executive Summary
Toyota is the second largest car manufacturer and seller in the world today. In Europe it
has long been a marginal player as compared to its other endeavors in markets within US,
Asia and Latin America. Over the last few years Toyota's market share has increased in
Europe even though the European market has several strong regional competitors.
Toyota's vision is to capture 5% of the Old World's roadway by 2005.
However, the problem persists …
Is this Essay helpful? Join now to read this particular paper
and access over 800,000 just like this GET BETTER GRADES
and access over 800,000 just like this GET BETTER GRADES
…G, McGuiggan R, Perreault W, McCarthy J, (2004), Marketing: Creating
and delivering value, (4th Ed.).
McGraw-Hill Australia Pty Limited
· Radler G, Hokamura M, 2000, IMD
· www.economist.com, Accessed 20th June'2006
· www.wsj.com, Accessed, 27th June'2006
· www.toyota ECHO Press Kit.htm ,Accessed, 22nd June' 2006
· www.pricingsociety.com, Accessed, 25th June'2006
· www.toyota .com, Accessed, 15th June '2006
Need a custom written paper? Let our professional writers save your time.
Need an original paper?
