Toyota Satisfaction Committee

Toyota executives lead the customer satisfaction committee at TMS and TMC. * These committees help establish the link between marketing strategies and operational realities of the organization. DEVELOPMENT OF CUSTOMER SATISFACTION COMMITTEE * One of Toyota's key indicators of its performance for customer satisfaction is "initial quality" or " the quality percieved by the customer in the first few months of ownership. * The J.D. Power initial survey provides feedback on quality to automobile producers, individual diagnostics, and …

…data, come up with a conclusion, and then decide on a action of plan. REGIONAL/PRIVATE DISTRIBUTOR CUSTOMER SATISFACTION COMMITTEE * They are dedicated to solving problems and setting standards at local levels. * As top priority, they target high-volume, low satisfaction dealers on a monthly basis and urge them to follow specific customer satisfaction plan. * Having these Regional/Private distributor committees has helped the Region focus more on customer satisfaction issues rather than customer relation issues.