This essay discusses the imporatnce of cultural awareness when a company intends to enter a foriegn market

Let me just start off by saying that in today's business world, with the fast paced global expansion of many companies, cultural awareness is one of the most important aspects that any business must take into consideration before expanding. In a strategic plan of expanding your company globally, cultural and linguistic differentiations are some of the most sustainable features that a company should take into consideration. Some of the cultural mistakes made and discussed in …

…International companies must approach foreign markets with a "recognize and respect" attitude and overcome any ethnocentric attitudes they may have. Those businesses must also learn to manage their cultural differences in a way that is not offensive to the country they are marketing in and be well prepared to change their way of business to adapt to the country rather than expect the country to change their way of life to adapt to the business.