This essay discusses some of the aspects as to whether or not it would be wise for Proctor and Gamble to enter the Asian market.

Procter and Gamble is well known as one of the worlds leading companies in the area of consumer goods. As a multinational company, their strategy must vary greatly based on the country they are marketing their products in. In the case of Procter and gamble's expansion into China, I believe the reason they expanded into China is obvious, Profit. With a population of more than one billion people, China is a country that is full …

…traditions, and welfare, as well as implementing their knowledge of Chinese customs into their advertising has turned this venture into a profitable one for Procter and Gamble. The company has great expectations for the Chinese market and hopes that it will, in the very near future, be a close second if not surpass their U.S. market. At the rate that they are going, I believe it will be even sooner than the company anticipates.