This Essay is all about Product Place ment in Modern Films.

For the average person living in North America it is very difficult not to get caught up in the capitalist machine. Companies are constantly bombarding citizens with advertisements and logos. As North Americans are becoming more desensitized to advertisements corporations have become more creative and forceful with both the volume and placement of their logos and slogans. The following quote from the anti corporate book 'No Logo' by Naomi Klein details this new phenomena .In …

…Jonathan Media Semiotics (Manchester: Manchester Press,1997) Frith, Katherine T. Understanding the Ad (Vienna: Peter Lang,1998) Judith Williamson, Decoding Advertisements (London: Marion Boyars, 1978) Klein, Naomi No Logo Toronto: Vintage,2000 Lee, Monle Carla, Johnson Principles of Advertising (London: Haworth Press,1999) Mc Allister The Commercialization of American Culture (London: Sage Pub., 1996) Cast Away DVD (Zemeas, Robert , 2000) Josie and the Pussy Cats DVD (Elefon, Harry Kaplan, Deborah, 2001)_ http://www.thehollandsentinel.net/stories/010801/ent_FedEx.html http://www.imdb.com/