The essay is a bout radio reinvention in the Philippines. The title is Radio Reinvention.

Radio Reinvention Requests, contests, polls, letters, etc. are just some of the conventional gimmicks radio programs offer their listeners. Yes, at times it maybe entertaining, but admit it guys…these also sometimes tend to be boring. People pay attention to these kinds of programs if they have no more choice or they have nothing to do at all. Life gets busier and busier for the obvious reason that people need to work hard for survival. …

…I have a piece of warning to those interested letter senders, though. Be careful about organizing your thoughts and of course your grammar. You surely don't want to be the laughing stock of all the listeners enjoying the show. However, your errors will somehow help the hosts crack more jokes that are sure to make listeners teary-eyed because of laughing. So what are you waiting for? Turn that radio on and tune in to Magic 89.9!