The Oak Tree Ltd. Marketing Mix

Our products refer the total concept that could be sold with design and quality. The Oak Tree Ltd. has agreed on the special concept to expand into other EU countries, however, to advertise a target group with a high income and customers who are interested in garden/balcony furniture which are lifestyle oriented. For the EU expedition the Oak Tree Ltd. will sell to the end customers through garden centres and large DIY (do-it-yourself) stores. …

…Oak Tree Ltd. is not only concentrates on creating a partnership with the customer, but also pays attention to its new business structure. The company now wants to expand into other countries and is initially targeting other EU countries. Ideally it would prefer to use a pan-European marketing mix, but recognises that may not always be possible. The parent company has agreed to fund any level of investment if it is convinced of the returns