The Fordist approach is equated with mass production

Introduction Antonio Gramsci called Fordism "an ultra-modern form of production and of working methods such as is offered by the most advanced American variety, the industry of Henry Ford" (G. Antonio, 1971: 280-81). Ford pioneered the modern model of mass production which bears his name, and which is often said to date from the development of the first moving assembly lines, put into operation at Ford's Model T plant at Highland Park, Michigan in 1914. The assembly …

…Berkeley and NBER. *<Tab/>Gramsci, Antonio (1971), Selections from the Prison Notebooks. Ed. Q. Hoare and G. N. Smith. New York: International Publishers, pp. 280-81. *<Tab/>Hounshell, David (1984), From the American System to Mass Production, 1880-1982. Baltimore: Johns Hopkins University Press. *<Tab/>Womack, James P., Daniel T. Jones, and Daniel Roos (1990), The Machine that Changed the World. New York: Rawson Associates, pp.11 and pp.31.