TOWS matrix analysis

TOWS Matrix Analysis The Threats?Opportunities?Weaknesses?Strengths(TOWS) Matrix is an important matching tool that helps managers develop four types of strategies: SO Strategies, WO Strategies, ST Strategies, and WT Strategies. TOWS Matrix could be applied to the development of tactics necessary to implement the strategies, and to more specific actions supportive of tactics. SO Strategies SO Strategies use a firm's internal strengths to take advantage of external opportunities. All managers would like their …

…the site in order to reduce negative publicity (threat), about problems the company is having with its systems. WT Strategies WT Strategies are defensive tactics directed at reducing internal weaknesses and avoiding environmental threats. For example, a tobacco company may seek ownership and increased control over suppliers through backward integration to overcome the lack of cash outlay which is required on the front end for raw tobacco (weakness) and high bargaining of supplier's power.(threat)