Strategy synthesis-Toyota

Executive Summary Nowadays, automobile industry is faster growing industry than other industries. Industry analysis by Porter's five forces can be said that threat of new entrants is low due to huge capital and cutting-edge technology. Suppliers are weak because they are spread all over the world and cannot easily forward integrate. Buyers are weak due to low demand for non-consumer goods (automobile) and high switching costs; moreover, buyers are not able to backward integrate. Substitutes …

…E-learning technology may be poised to go mainstream retrieved on 19-09-2005 from Techwatch - University of Toyota, web-bas`ed training and development, available at www.findarticles.com Genetic Re-Engineering:new technology is pushing the evolutionary envelope - automobile product developments, 2001 retrieved on 18-09-2005 available atwww.findarticles.com/p/articles Modern Automobile Manufacturing,2004, from business and economic research adviser retrieved on 25-09-2005 available at www.loc.gov/rr/business/BERA/issue2/manufacturing.html, 2004