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Strategic Management and Business Policy - Scanning the Environment - Vermont Teddy Bear Company
Date Submitted: 09/10/2006 03:23:00
Category: / Business & Economy / Management
Length: 6 pages (1626 words)
Category: / Business & Economy / Management
Length: 6 pages (1626 words)
The Vermont Teddy Bear Company was founded in
1981 by John Sortino. He started this business by selling
hand sewn teddy bears that he himself made and sold out of
a pushcart in the streets of Burlington, Vermont. Until
1994, Vermont Teddy Bear Company was very successful
and very profitable as a small business industry.
The corporation had created many challenges and
John felt his entrepreneur days had come to an end and he
had recognized that …
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…Tab/>
.15<Tab/>
2.8<Tab/>
.42<Tab/>
Knowing that when orders are placed, people want them delivered immediately
Total
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1.0<Tab/><Tab/>
3.52<Tab/>
References:
Wheelen, Thomas L. & Hunger, David J. Strategic Management and Business Policy (ninth edition)
AIU Classroom material Unit 2 Strategic management and business policy
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