Strategic Management - Renault and Matra Case

Table of contents I.<Tab/>Background ................................................................... Page3 à 4 1)<Tab/>Issues ........................................................................ Page 4 2)<Tab/>Objectives ................................................................... Page 4 II.<Tab/>Matra Diagnostic ............................................................ Page 5 à 7 1)<Tab/>"Espace Project" ........................................................... Page 5 2)<Tab/>Matra- Renault Alliance .................................................. Page 5 3)<Tab/>Weaknesses of the company .......................................... Page 6 III.<Tab/>Recommendations of …

…association of Renault and Matra has been successful)concerning the future generations of the "Espace": because of an increasing demand, Renault technique of production would be choose; and Matra would be in charge of the design for instance. At last, another concept of Minivan can be developed with Renault keeping Matra's process of production and Renault knowledge in cars selling. The last illustration is the launching of the "Avantime" project which had a controversial success.