Softbank Corporation Case Study - International Business Management

The Softbank holding company controls over 600 internet and technology-related companies all over the world. It has become one of the largest distributors of software and technology-related products as well as a provider of internet based information. Softbank Group has its foot in many fields of business: IT-related distribution and E-commerce, Financial services, Publishing and marketing, Internet infrastructure, Technology service and Broadcast media. Softbank acquires high profile internet companies and invests millions worldwide in long-term internet …

…it might take. The attention needs to be focused on the consumer and B2B commerce where a huge growth potential is expected. In the present circumstances Softbank is one of the main internet companies in the world. The question is whether they can retain their position - unless internet proves to be a dead-end technology, Softbank has the best chance to keep its position and become one of the most important technology players anywhere.