Smokey the Bear Sutra

…

…the use of television, magazines, radio, billboards, and in-store displays. Many companies use images and ideas to sell their products that have absolutely no connection with the ads whatsoever. But advertising is extremely effective if done correctly, and can be used to sell just about anything, even religion. Just as Budweiser uses three frogs to sell beer, and Michelin uses babies to sell tires, Gary Snyder uses Smokey the Bear to sell the Buddhist religion.