SWOT analysis of Reliance Infocomm and it's strategies to promote Reliance Infocomm.

SWOT ANALYSIS; Strength: There is much strength that Reliance Infocomm can count on and boast off. - The state-of-art technology Reliance Infocomm is offering-CDMA technology. - The strong subscriber base over 10million subscriber's in their kitty. - Mobile with in the reach of common man. Affordable schemes. - Comprehensive Network-The strong back bone high capacity network(terabit capacity) supported by fiber optic cables laid all over the country(60,000km) - Offering Value Added services to …

…is estimated at 10-15 percent, can be reduced to a minimum of 5 percent. The revenue loss is mainly due to three reasons--bad debt on account of collection problems, fraud, and revenue leakage. Prepaid automatically addresses all the three problems. Two it can help in funding for network expansion. - In India, even though prepaid is not known to yield high average revenue per user (ARPU), it certainly is a proven tool for bolstering bottom lines.