SWOT Analysis

A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weakness, Opportunities, and Threats. Strengths * We are a powerful retail brand. We have a reputation for value for money, convenience and a wide range of products all in one store. * We have grown substantially over recent years, and has experienced global expansion * The company has a core competence involving its use of information technology to support its international logistics system.(example, inventory …

…are the target of competition, locally and globally. * Being a global retailer means that you are exposed to political problems in the countries that you operate in. * The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.