Ryanair Swot Analysis

Introduction The Ryan family with a share capital of just £1, and a staff of 25 set up their own airline, Ryanair, in 1985. The airlines first route was then launched in July of that year, operating daily from Waterford in the southeast of Ireland to London Gatwick on a 15-seater Bandeirante aircraft. From those humble beginnings Ryanair has grown into one of Europe's leading Budget airlines currently employing a team of 2,700 people to fly …

…to maintain their own market share. Bibliograpghy Airline Focus Channel. Geoffrey Thomas Has the Low-Fare Moment Passed? Air Transport World, August 2005, p.20 BAAs Solution to Aviation Emissions that Might Just Satisfy the Regulators, 04/2005.The Independent http://news.independent.co.uk/business/comment/story.jsp bbc.co.uk. Fuel costs knock Ryanair profits. 06.02.2006. http://mysite.verizon.net/resot1sy/fishersofflorida/ accessed 18th March, : 2006 /http://www.mercermc.com/Perspectives/Specialty/MOT_pdfs/Lowcostairlines.pdf accessed 17/03/2006 Ryanair.com (14.12.05).