Purina Campaign Plan

Mission Statement "We love dogs and cats. That's why we come to work every day. We never tire of watching them. Trying to better understand them. Working to enrich their lives as they enrich ours. For over 75 years we've been finding new ways to help pet's live healthier, happier and longer lives. Along the way we've made more progress in the advancement of pet care and pet nutrition than any other company in the world, …

…while housewives are watching and during the evening when the family is at home and they all sit and watch soaps and TV together. The print advert will appear in women's magazine and newspapers where mainly women will be reading and newspaper for other consumers such as males. These mediums will be backed up and supported by billboards at bus stops and train stations around the country reinforcing the message across the spectrum. Executive Summary