Public Relations Campaign Strategy for fictional computer company trying to take over lead market share.

The public relations campaign's overall objective is to promote the transition of a portion of Bell Computers customer service functions to a 24-hour call center located in India. The campaign will focus on the projected benefits attainable in reducing operational costs and improving the quality of customer service provided. Bell Computers recognizes the concerns of internal employees and local communities in moving a portion of their operations to a foreign country. The company's shareholders need …

…gt;Finally, current and potential customers must be aware that Bell will continue to offer the highest quality in customer support. By providing 24-hour customer support Bell allows consumers access to sales and technical support knowledge. Establishing a relationship with the Asian market (Seitel, 2004), which "...is expected to nearly quintuple-to 32 million by 2050" (p. 298) in the United States alone will provide a huge boost to Bell's attempt to gain total market share and international brand recognition.