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Public Bank
PEST analysis - Public Bank
Procedure
(a) The organisation's annual report is evaluated
(b) Market research and Internet survey has been done to gather more information about the latest news.
(c) Interviews were held with suppliers, dealers, stuffs, customers and the publics.
Findings
About Public Bank
Public Bank commenced business on 6 August 1966 and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April 1967. Public Bank remains a leading integrated financial conglomerate in Malaysia. With
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of customer service are upheld at all times throughout the Bank. Meeting quantitative service standards such as the 2-minute Standard Waiting Time and the 1-minute Standard Processing Time for core transactions for greater customer convenience has become the norm for the Group. To further enhance its customer service standards, ISO 9001:2000 certification for Provision of Customer Service in Loan Delivery has been secured for selected branches in 2002, and this will be extended to all branches in 2003.
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