Promotion.

For any product on the market promotion is the key aspect of a successful product. Advertising is the main means of promotion. Advertising can come in different formats the TV, Newspaper, magazines, Radio, Internet etc. Advertising help a product sell and makes customers aware that such product exists. It costs companies a lot to advertise however to have success in sales advertising must be good. The purpose of advertising is to inform customer about a …

…refer back to it. - Radio is a background medium. Most listeners are doing something else at the same time, which means your ad has to work hard to be listened to and understood. - Because radio listeners are spread over many stations, to totally saturate your market you have to advertise simultaneously on many stations. - Preferred slots are often sold out far in advance. (TV) - Creative and production costs are high. (TV)