Product Monitoring: Lacta Lov'it

Abstract The framework of this project will entail the undertaking of a convenience consumer product marketing analysis for the pinpointed time period between 1st November 2005 to the 15th of December 2005. The author selected for this particular marketing screening the Lacta Lov'it brand products, which includes the Lacta Lov'it wafer bars (countlines) of 48 g, and the Lacta Lov'it tablets "choc'n'choc" and "waffle and praline" of 100 g. The research will comprise of STP analysis (Segmentation, Targeting, Positioning) …

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