Primary research.

I was asked to produce a marketing strategy for a new or existing product. I have decided to do a new product. In the production of this product, I have been asked to investigate the following; - How the strategy is based on the principles of marketing - Use sources of primary and secondary marketing information - Analyse the impact of the external environment on your marketing decisions - Analyse the marketing context and decide …

…was most popular. From figure 9, I was able to see what type of bread consumers preferred the two most popular were Baguette and flat bread. A large number of people were willing to pay between ₤1.30-₤1-50 for the product (as shown in figure 11) Most people were not bothered how the product was advertised but some would buy the product more if there was a celebrity advertising the product (as shown in figure12)