Positive Integrated Marketing Communications Displayed By: The Honey Baked Ham Company

Harry Hoenselaar, who invented the spiral slicer, later founded The HoneyBaked Ham Co. and Cafe in 1957. This is a family-owned and operated business that has been around for three generations. The company has grown over the years and now has more than 300 locations in the United States. It became incorporated in 1974. The Atlanta-based company has a catalog division, corporate sales businesses, and a temporary holiday store system. Mr. Hoenselaar later purchased The Hickory Ham Co. …

…articles/art_driving-brand-value.asp, Book Summary: Driving Brand Value - Using Integrated Marketing to Manage Profitable Stakeholder Relationships, by Tom Duncan and Sandra Moriarty, McGraw-Hill, New York, 1997. 4.http://www.findarticles.com/p/articles/mi_m4422/is_1_16/ai_53527379, Cutting-edge companies use integrated marketing communication, by Cliff McGoon, Communication World, December 1998. 5.http://www.franchisegator.com/cgi-bin/profile.php?key=177&f_type=11 , The Honey Baked Ham Company & Café, Franchise Gator, LLC, 2005.