Perdue CAse

The three generation of leaders: Arthur, Frank and Jim, they all believed in quality. Starting from the company's early days, Arthur's philosophy was to "create a quality product, deal fairly with people, and work hard". Perdue Farms has a rich history, rooted in the traditions set by its early management. This legacy has instilled in its values that it takes very seriously, such as integrity and honesty, and a constant quest for quality that engenders …

…all the parts would be sold to different countries. Even the parts that had very little demand could be sold off in very low prices. The demand for poultry products has been growing internationally. Consumers from Asia prefer dark meat, providing Perdue a perfect channel to dispose of all the supplies of unsold dark meat in U.S. However there are other countries such as China, Japan, Poland, and Russia as markets for its products.