Opportunity Research Survey

People's Republic of China Global Market Success in China since 1984 led to an expansion agreement for 2006-2015 following lessons learned. Affordable and nutritious bottled water and milk products are ranked high in need with a preference for healthy products without artificial additives which is a natural expansion option during China's economic boom. According to the results from the 46 Kraft offices in China, the timing is right for healthy choices and worker availability. Expansion into India, …

…the overall market share of Kraft products in this category? Type of Measurement: ratio-- specific sales available 5. What is the availability for increased production and transportation workers in your region? Type of Measurement: ratio--number of people registered in specific categories at the unemployment office 6. How would expansion into new areas of China from your region meet the vision of Kraft for the future on a scale of 5 (high) to 1 (low)? Type of Measurement: ordinal--inferred order