Mediquip SA Case

Company Analysis Mediquip S.A., a subsidiary of Technologie Universelle, is a manufacturer of CT scanners, X-Rays, ultrasonic, and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC, Eldora, Magna, and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared to their competitors, they hold a global reputation for having advanced technology and proficient after sales service. Mediquip's sales organization consisted of eight country …

…the competitors, Mediquip should carry out a thorough research on the market before approaching prospects. The idea of a sustainable competitive advantage should be integrated with a greater sense of adaptive selling. Company should be aware of price quotations of competitors'. They should perform cost/benefit analysis to come up with a reasonable price to offer. Overall have more information and be better prepared, and most importantly more responsive to the customers concerns and needs.