Measuring Service quality and what is service quality. Points about service quality gaps, importnace of service quality management and recommendations.

Detailed Outline: Measuring Service Quality 1.<Tab/>Introduction <Tab/>Defining quality in a service environment. Expectation and experience of customer set the perceived quality. The importance of service prospective in a business defined. <Tab/>Customer driven market where competitive advantage achieved through the maximization of service quality that fulfil customer's needs and wants. <Tab/>Management of service …

…Tab/>The growing importance of service quality in service or non-service businesses. <Tab/>Different ways of measurement of service quality conducted in different ways and manners under different business scope. <Tab/>Importance of closing gaps. <Tab/>Measuring service quality as a way to achieve competitive advantage through continuous improving and changing in a prospective of customer driven marketing.