"McDonald's: The Franchise Factory"

The McDonald's corporation has become an ideal representative of franchising. It's one of a few companies famous all over the world. Their products and services are known to utilized by all types of people and people of all ages. McDonald's is an endless "money making machine" with branch offices in every corner of our planet. Adverts for "mac D" are on TV, magazines, billboards and at sports events, which has positive effect not only for …

…all of the negative aspects they came into existence are in comparison imponderable with winning numbers of customers and profit. Reference List: S. Luxenberg, In Roadside Empires: How the Chains Francised America, 1986 S. Luxenberg, McDonald´s: The Franchise Factory, 1986 www.mcdonalds.com, 2004, retrieved May 15th 2004 Eric Schlosser, The Fast Food Nation, January 2001, Houghton Mifflin Robert Gappa, What is franchising, 2004, retrieved May 23 2004, www.franchising.com Morgan Spurlock, Super size me, 2004, Christian Science Monitor