Essay Database
Marketing planning.
Date Submitted: 09/10/2006 03:10:03
Category: / Literature / European Literature
Length: 11 pages (2994 words)
Category: / Literature / European Literature
Length: 11 pages (2994 words)
INDUSTRY PROFILE
The Soaps and Detergents Industry is characterised by a number of small scale manufacturers at one end of the spectrum and large MNC's at the other end. Like many other countries in the world, two players dominate the Detergents market with the rest being small or marginal players in the overall market. In India, as seen in the pie chart, the detergents market is dominated by Nirma and Hindustan Lever. The market for …
Is this Essay helpful? Join now to read this particular paper
and access over 800,000 just like this GET BETTER GRADES
and access over 800,000 just like this GET BETTER GRADES
…detergent and as 21% of its revenue is generated from different versions, it has tremendous growth potential.
REFERENCES:
1.<Tab/>www.agencyfaqs.com
2.<Tab/>www.blonnet.com
3.<Tab/>www.economictimes.indiatimes.com
4.<Tab/>www.hll.com
5.<Tab/>www.indiainfoline.com
6.<Tab/>www.nirma.co.in
7.<Tab/>www.mediatreks.com
Need a custom written paper? Let our professional writers save your time.
Need an original paper?
