Marketing Strategy in Action Coca-Cola.

Coca-Cola is one of the best known names in the world. The positive attitudes and beliefs keep millions of consumers buying the product over and have helped the company establish loyal consumers. Coca-Cola has built a successful worldwide brand name to millions of people. Coca-Cola built brand loyalty when consumers create a positive attitude based on believes about the product and making the product associated with a positive memory. Coca-Cola has been around for years …

…to creating reactive brand equity is that it may motivate loyal consumers who have not recently purchase a coke in the past few weeks or months to make a purchase. Coca-Cola introduced a Contour bottle around the world it will build its brand equity in the bottle itself. A Coca-Cola bottle may soon be one of the most recognized bottles in the world thanks to the success of the Coca-Cola Company and its marketing team.