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Marketing Strategy- Vlachas Milk
Date Submitted: 09/10/2006 05:39:19
Category: / Business & Economy / Marketing and Advertising
Length: 19 pages (5279 words)
Category: / Business & Economy / Marketing and Advertising
Length: 19 pages (5279 words)
MARKETING STRATEGY
TABLE OF CONTENTS
TABLE OF CONTENTS<Tab/>2
EXECUTIVE SUMMARY<Tab/>3
CURRENT MARKET SITUATION<Tab/>4
Current Product Mix<Tab/>4
Situational Analysis<Tab/>6
Greek Dairy Market<Tab/>6
Macro environmental Factors Analysis<Tab/>7
PERFORMANCE REVIEW<Tab/>8
Geographic Distribution<Tab/>8
Competitive …
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…id%3D170%26lang%3D1+Greece+%22Dairy+Market%22&hl=en&ct=clnk&cd=12, accessed on 11/12/05
http://www.cia.gov/cia/publications/factbook/geos/gr.html, accessed on 11/12/05
http://www.icap.gr/services/consulting/financial_studies/finrep_kladikes_base_gr_7366.asp, accessed on 11/12/05
The majority of the dairy market current situation data were extracted via a semi-structured phone interview contact with Nestlé's PR Manager Mr.Sakellarios
tel.: 210 6884321
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