Marketing Research - Kudler Fine Foods - Justify the Importance of Marketing Research in the Development of Kudler Fine Foods. - MKT/421

Kudler Fine Foods is a Southern Californian specialty gourmet food store. It has currently three locations with the plan to open the fourth location in the near future. The stores offer the finest food and the best ingredients to upscale customers in order to provide a one stop shopping for an excusive home cooked meal. Kudler Fine Foods has experienced a significant growth and is now focused on expanding the services through its new marketing …

…in a grey area the budgeted cost of the realization of the marketing plan. From the available surveys it seems like that the employee training is necessary for a better outlook for the company. It is obvious that after gathering the necessary data to analyze the customers' needs, this marketing plan has to change entirely. References: Kudler Fine Foods Intranet Retrieved December 11, 2005 from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/KudlerHome002.htm