Marketing Plan

Company Name: Didi's Delights I.<Tab/>Executive Summary Didi's Delights will be the leading all occasion edible gift basket retailer in the Broward County area in Florida, with a rapidly growing customer base through Dade County and West Palm Beach, Florida. The signature line of premium bakery goods including edible gift baskets, edible cookies, gourmet coffee, tea, and candy made to order or already made for pick up. Didi's Delights will …

…all Microsoft professional products. We will also be using an all in one HP fax/copier/scanner/printer for all printing documents. The computer system will have the technology to be able to pull up customers who call in from the phone number they gave on their previous purchase to add the personal touch every time they call. For all new customers, their information will be requested and entered into the system for future use.