Marketing Plan - Phase 1

Company Overview Bentley Prince Street is an award winning carpet manufacturer. Based in Los Angeles County, Bentley Prince Street is the largest commercial carpet manufacturer in California. Bentley Mills was founded in 1979. In 2000, Bentley Mills was merged with Atlanta-based Prince Street Technologies to form Bentley Prince Street, and the decision was made to move the entire $50 million operation to California. Bentley Prince Street currently employees approximately 600 Californians representing the many cultures and communities that make …

…effort to increase its modular tile sales through dealerships and such do-it-yourself stores as Home Depot and Lowe's. Sales representatives will go through trainings to demonstrate to designers, dealers, stores and the individual home owner how easy it is to install Bentley Prince Street tile. Although the price of Bentley Prince Street tile is not at the lower end of the price range, our reputation for quality will keep our loyal consumers buying our tile.