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Marketing Mix - Describe the elements of the marketing mix. MKT/421
Date Submitted: 09/10/2006 04:51:19
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (581 words)
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (581 words)
Introduction
Marketing mix is the s ....What is Marketing? Well so far my understanding from the information I have reviewed in regards to marketing, is that marketing is the basic process by which a product or service is determined, then it is priced, promoted, and distributed to consumers. Overall the marketing of a product is the defining action in which a company determines what needs have to be met in order to get the product
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