Marketing Management

Abstract In this assignment, definitions of marketing, concept of marketing, how marketing applied for public organisation have been defined. Firstly definitions of marketing are introduced by different authors, on the basis of these definitions, different views are given like which is the best definition working in today's market and what are the differences of these definitions? Then concept of marketing has been defined by different authors and how marketing concept is different than selling concept. …

…Pg.81-87. *5.<Tab/>www.marketingeacher.com/Lessons/lesson_what_is_marketing.html *6.<Tab/>Bagozzi, R. (1975), Marketing as exchange, journal of marketing, vol-39, October, pp32-39. *7.<Tab/>Turner, G. Spenser, B., (1997), Understanding the marketing concept as organisational culture, European journal of marketing, vol-31,number-2, pp 110-121. *8.<Tab/>Philip, K. (Fall 98), A generic concept of marketing, business source premier, vol 7, issue-3.