Marketing Case Study on CLUST.com, an e-business company, 3 strategic alternatives with SWOT, Porter's five forces provided.

OPERATIONAL LEVEL CASE Situation Analysis Environment <Tab/>Growing internet users <Tab/>Economical trend Industry Entry: High, it's easy to start a web-based company. Low capital cost is required. Substitute: Moderate, group buying and creation workshop is a new market. People can buy their products but to the extent where it can be discounted and unique. Competition: Moderate, although there is heaps web-based selling business. The …

…the potential risks concentrated strategy. This alternative can definitely keep the present ideas people have about clust.com whilst maintain the brand image of a group buying site since so many visitors an. Further, constant monitoring and statistical research should be conducted consistently to ensure the program can be run smoothly and effectively. If it does fail to become successful, outside consultant agency can help in terms of changing strategy or altering parts of it.