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Marketing Case Study - Blue Dolphin Restaurant.
Date Submitted: 09/10/2006 01:58:06
Category: / Business & Economy / Management
Length: 12 pages (3197 words)
Category: / Business & Economy / Management
Length: 12 pages (3197 words)
1.0 Product Information
1.1 Product Description
After careful analysis, JBT Enterprise's has decided to design a marketing plan for one of its new restaurants located on the tropical Hamilton Island, Queensland. 'The Blue Dolphin', is a five-star ocean themed restaurant located at the entrance of the beautiful Hamilton Island Marina. The distinguishing feature of The Blue Dolphin is its unique underwater dining arrangement. This offers a spectacular view of the natural sea-life situated at the gateway to …
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…and enjoy the fact that their kids have grown up and moved on.
60-above<Tab/>The members of this group are generally retired; consisting of pensioners who have invested a lot of time into saving for a holiday. Also evident, are the retired versions of the 'early successor' and the 'late successor'. These retirees tend to have enjoyed a high income and have enough money to indulge in an expensive vacation.
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