Marketing 388 Assignment 4 PeoplePC

The marketing objectives that PeoplePC and Free-PC are apparent that they are trying to build market share leadership as the free computers will be a gimmick to attract massive amounts of people to enroll into its free deal. It is believed that with a large amount of audience at hand, companies could negotiate for lowest costs and highest long-run profits. It is apparent that the companies are trying to penetrate the market quickly using market …

…it is constantly getting more benefits and deals with this membership, secondly gaining similar partnership as the E*TRADE partnership, PeoplePC can actually gain more profits with its advertisement fees when its member's sign up with them. I would recommend de-emphasizing the "free" part of their promotion and stating what they are offering: the brand-name computer package, the unlimited internet access and special membership deal as the "free" statement may raise suspicion for the consumers.