Essay Database
Market Audit Research Plan: Dell Inc.
Date Submitted: 09/10/2006 04:14:06
Category: / Society & Culture / Education
Length: 17 pages (4622 words)
Category: / Society & Culture / Education
Length: 17 pages (4622 words)
1. Executive Summary
The objective of this report is to communicate the results of a comprehensive marketing audit of Dell Incorporated. The audit was conducted by utilizing data provided directly by employees of Dell, accessed via their corporate website, as well as multiple external and independent research documents. The audit represents a cross-functional review of Dell marketing operations in several areas, however, due to the size and complexity of Dell, this paper will only address the …
Is this Essay helpful? Join now to read this particular paper
and access over 800,000 just like this GET BETTER GRADES
and access over 800,000 just like this GET BETTER GRADES
…www4.gartner.com/5_about/press_releases/asset_66788_11.jsp
Kerin et. al (2002). Marketing (7th Edition). The McGraw-Hill Companies. Retrieved from the University of Phoenix.
Marketing News (2001, August). Retrieved from http://64.233.161.104/search?q=cache:nrRJpQgFmHEJ:www.mcgraw-hill.com.au/mhhe/marktng/quester/stu/mitn_08.doc+dell+marketing+objectives&hl=en
Spooner, J. (2004, June 28) Dell customer satisfaction unsatisfactory, CNET News.com Retrieved from http://news.com.com/Survey%3A+Dell+customer+satisfaction+unsatisfactory/2100-1003_3-5250704.html
Need a custom written paper? Let our professional writers save your time.
Need an original paper?
