Managing Product Safety: The Ford Pinto

Facts Around 1967 Ford Motor Company decided to design a small size car called the Ford Pinto. The automobile industry at the time (and still is) was highly competitive and very cyclical. In the late 1960's, America began to see the influences of foreign vehicles. Prior to that, cars were bigger and less fuel efficient, allowing the Japanese to gain substantial market share with the smaller, more economical vehicles, and the need to react to this …

…have saved the corporate image and many human lives in the process. References: =========================================================================== (1) Mark Dowie, "Pinto Madness," Mother Jones, September/October 1977. Mallor, et al., "The Legal Environment of Business." Regis University Textbook 2005 (2) IEEE Code of Ethics Website - http://www.ieee.org/portal/site/mainsite/menuitem.818c0c39e85ef176fb2275875bac26c8/index.jsp?&pName=corp_level1&path=about/whatis&file=code.xml&xsl=generic.xsl