MEDIA

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…model): Media Output  directly influences the individual  who responds with views on or may even act out the influence Opinion Leader approach: Media Output  influences the individual  who responds with views Audience selection approach: Media Output  filtered out by  Individuals values and ideas, then own then own ideas and opinions are formed. The Cultural view approach (the Drip effect): Media Output  creates an environment which attitudes and values of the individual develop  SEX  VIOLENCE  POLITICS