Leading Culture Change at Seagram

As people know Seagram, which is a diversified enterprise that succeeded in four global business segments: music, filmed entertainment, recreation, spirits and wines. Notwithstanding it have high reputation in that area; there still exist some potential pitfalls to retard the company's development. However, Edgar Bronfman who is the president and CEO of Seagram brought some new values and made them to play an increasingly central role in the company. Eventually, operating these new values have …

…family's liquor and entertainment company, to Vivendi Universal.(7) All the phenomena prove that the ways what did Edgar Bronfman use were not very successful. Since Edgar Bronfman took over Seagram, the company seems still continued its reputation in the market. Although Seagram needs to face the fierce competition in the world market and occurs some crisis, Edgar Bronfman and the employees still make the effects so as to make the company equals to the challenge.