Lastminute.com Case Study - international expansion strategy

Europe and International Business Strategy LIST OF CONTENTS INTRODUCTION<Tab/>3 PART 1: CURRENT STRATEGIC ANALYSIS AND INTERNATIONAL STRATEGIC EVALUATION<Tab/>4 1.<Tab/>GENERAL STRATEGY & ORIENTATION<Tab/>4 2.<Tab/>COMPETITIVE POSITIONING<Tab/>4 OBJECTIVES AND INTERNATIONAL STRATEGIES<Tab/>6 1.<Tab/>OBJECTIVES<Tab/>6 2.&…

…amp;gt;<Tab/> Vietnam<Tab/>5,870,000<Tab/>7.00%<Tab/><Tab/><Tab/><Tab/><Tab/> Source:http://www.internetworldstats.com/stats3.htm<Tab/><Tab/><Tab/><Tab/><Tab/>